Features of the tool
Google webmaster Tool is a free tool by Google for all webmaster to manage their websites in a better way and perform at Google Search. I doubt by the time there may be very few who is not aware of this wonderful tool. It helps you to get your website crawled by Google bots at the same time it even helps you to remove any of pages or entire website from Google Index. From impression to Clicks, Malware to not found page information of your website is at your finger tips with an access to this tool. Hmm, today we are here to look possibility of a most talked feature that is “control on inbound links to the website from Webmaster tool” well I hear the noise of Big Yes! From SEO Community! Why not inbound link is the stuff that seems not in our control and hope it plays a major role in deciding fate of a website at Google Search.
Recently Google Team has become too active and made whole SEO Community to remain active by making various changes in their algorithm and continuously pushing various updates, some of such big updates are Google Panda and Google Penguin. Situation seems becoming worse for webmasters who has received notification from Google of unnatural Linking. Many webmasters started removing those links whereas some has adopted a strategy of wait and watch. Well who will be the winner, is that those who has removed the links may achieve top most position or those who has adopted the strategy of wait and watch, Hope time will answer it! but yes Google has collected huge information about linking structure of various websites, they even have learnt features of various linking pattern as those that are in control of webmaster and those which appears to be out of control. I doubt this may be the strategy adopted by Google to combat web spam and by the way adjust the algorithm in such a way (by some inputs from those data collected from webmasters who earlier has received unnatural link structure to their webmaster account) which will enable only those websites to be placed at the top whose linking structure is very much near to one which Google bots considers to be of top quality.
If I am not wrong Google Panda and Google penguin is not the end but it is just a start to make the web more information rich and search results to be more user centric.
Nowadays I here lot of them complaining about Negative SEO against their company, it has become a big threat to Organic SEO Community. The threat may be in a form of low quality inbound links which came into existence once after Google has started forwarding unnatural link building messages to webmasters. This arose a need of a tool which will help webmasters to control those inbound links, infact even Google Engineer Matt Cutt in SMX Advanced Conference has confirmed possibility of such feature in a webmaster tool in a near future. We will discuss more of that stuff in a next coming post….
Nowadays it seems that outsourcing is one of the best ways to get your work done at cost effective rate. Though previously it was very much difficult to find the best outsourcing partner to get your work done. Some may prove costly, whereas some don’t hold enough experience to accomplish the said task. Even some times trustworthiness plays a huge role. It was very much difficult to find one who holds all required qualities along with necessary certification. Here comes the job listing websites into action. Though there are number of such job listing websites where you can get registered and list your job and at the same time those freelancers who are actively looking for jobs can bid on projects for which they are qualified for. There are very few which seems to be up to the mark. Freelancer.com is one such job listing website.
What I like most about freelancer.com is its feature of remaining active. They always try to do creative thing to make their users remain active. This ongoing SEO & Writing competition is one such example of the same. Here as an employer I can get most out of this site; I can list my projects and invite those qualified freelancers to bid on my projects. I can check their past work and even see ratings provided to them. Apart from this stuff the most important quality of this freelancer website is that they have got a certification program whereby any such freelancer who holds enough knowledge about their area of interest can undertake exam online and prove their worth. Such certification gives one more reason for employer to select you.
Well, it seems freelancer.com is hearing what their end-users are saying about and so is this, they are always trying to update themselves in accordance with their end users preference. They have got a good navigational structure in accordance with those jobs divided as per their individual categories, a good design and up course a good site loading time. I have never come across with a situation where I can say freelancer.com has got a bad host as they are always up to the mark. This is what I like most about this website. I am really thankful to webmaster at Freelancer site as they did their best to create a platform where employer and employee can place a full stop to their search.
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Google has today rolled out their first page rank updation for the year 2012. This time it seems Google has done well to make sure all such quality websites with strong quality inbound links is progressed in terms of Page rank. Many threads can be found in Digitalpoint forums and webmaster world. It seems Google has decided to stick to three months cycle for their Page rank updation. Join conversation for Page rank updation at Google Page Rank updation 2012
It is said that the process of innovation has no end and we can always find something to change and make it more better so is Google on the way to make a new algorithm change from possible 500 changes in current year. Today they officially declared that they are to consider the visible content in a page for end users as a sign of SERP placement. Recently we have seen many webmasters making use of this space to show case their ads believing that those are the hot spot which becomes visible to any such visitors once he enters in a page. Though from one instance it is definitely one of the hot spot for getting maximum exposure but at the same time the end users in terms of visitors comes in a website not to look to those ads but they are looking for some relevant information in terms of content, so this has led to unsatisfied user experience.
Google has rightly found that stuff and today they declared that they will no more tolerate such situation as they want to make sure their end users always have a big smile, when they prefer Google as a Search Engine to satisfy their needs. From now or may be within a week all such websites who has loaded only with ads and with no content in it will lose their rankings in Google, so make sure to change your page layout before Google penalize you for your motive of getting maximum clicks by decreasing the end users experience.
Here some of them may get worried as most of them have utilized such space to show case their ads but if you have got some good content and your ads don’t make complete view of the page than you may not have to get worried as Google is only to catch those webmasters who load their top section with full of ads and their it become nearly impossible to find any relevant content, apart from that Google has also included that this algorithmic change may affect around 1% of searches globally.
Balaji Naidu is an Organic SEO Expert from Ahmedabad, India basically writes on SEO tips, Online money making opportunity, digital marketing, mobile marketing and Webmasters article. He even provides an opportunity for newbie's to get updates from his SEO blog and helps them to make money by his exclusive blog How to create a blog