An overview of web syndication from link building to duplicated content issues

Web syndication also sometimes known as content syndication is a form of syndication in which website materials of those of content creators are made available to similar other publisher websites. It may be in the form of web feeds with a summary or update of a websites recent updation. It seems such a way of syndication proves helpful to both as those who creates the content receives an increased exposure by making their content available through various similar platforms and on another hand those who makes such content available by their own platform can make their website more engaging as users are always updated with varied informational news about the niche.

Well, here let me add some interesting stuff for those SEO savvy communities. If you are involved in syndication of your web content in terms of providing your content in RSS  Feed or Atom Feed format to enable those webmasters, who want to place such content to their websites than here by placing your most important keywords as an anchor text in your content body section it will provide you with more back links from those of publishers websites. So along with increased exposure strong inbound links can even be welcomed. At this point active link builders should be feeling happy about it but wait; you are going to welcome a problem of duplicate content issue

Google nowadays seems to be strict punishing those duplicated contents, so if you don’t want Google to penalize you for those duplicated content than you should make sure to have an agreement with publishers as if restricting your content being crawled from their platform. This way you may escape from those future problems. Even you can ask for original contents link as a source to be placed at the end of each content being published from their platforms. This way you can make sure search engines discover original link of the article being published from your platform. Apart from these stuff even recently Google seems supporting a link = canonical tag to be deal with those of duplicated content issues. So you can even opt for placing canonical tags across domain to escape from such a problem. This way you can utilize varied option to get away from duplicated content issues.

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Posted in canonical link , duplicated content issue , web syndication

2012 Google Updates has given a new shape to SEO

It seems recently Google has brought numerous updates to their search algorithm to make sure it become more complicated and will not remain a game play of those search engine optimizer who appear to be involved in optimizing websites for years. Many proclaim it to be an end of search engine optimization but it may not be the fact, the people at Google wants to make search look more natural and don’t want any third person in terms of SEO Analyst to decide their first page placement, so looking to these recently they have brought Panda updates updated version, Penguin Updates and much more. It seems now it became a game play between those SEO webmasters and the search giant Google but here I am sure if you are one such SEO Savvy webmaster try to stick to those natural looking promotion technique which will definitely benefit you in terms of Top most placement. Here I again want to add that now instead of competing for those highly competitive keywords if you are able to target those local keywords and try to stick to moderately competitive keywords you definitely will be benefited in terms of increased leads.

When it comes to promotion techniques on page remains the same, for off page promotion try to build those natural looking links such as publishing content through web 2.0 websites, participation in Question and Answer websites, Building blog platform at domain level and regularly publishing quality and useful content, Involving in forums and boards. Hope all these technique will benefit you in terms of increased exposure. Further going ahead make sure you publish content with Good English and should not be duplicated one, else end users will not be interested in it. So looking to all these stuff it seems end users interaction with your website appears to be most important factor in good performance in search engines.

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Posted in future of seo , Google Panda Updates , google penguin updates

Google today announced launch of new schema markup for videos

Videos sites are nowadays one of the most admired and frequently visited by end users. It can add more value to your website and can reach masses if are optimized properly. They are the one which plays a major role in viral marketing. Looking to all this Google wants your each and every video to be crawled and indexed by Major search engines and should become visible to end users when they are looking for. Google along with Microsoft and Yahoo has come together to describe a web standard to describe any such videos on the web. Today they have announced an inculsion of video markup in Schema
A video player with markup might look like this:

<div itemscope itemtype="http://schema.org/VideoObject"> <h2>Video: <span itemprop="name">Title</span></h2> <meta itemprop="duration" content="T1M33S" /> <meta itemprop="thumbnailURL" content="thumbnail.jpg" /> <meta itemprop="embedURL" content="http://www.example.com/videoplayer.swf?video=123" /> <object ...> <embed type="application/x-shockwave-flash" ...> </object> <span itemprop="description">Video description</span> <div>

Even after inclusion of this video markup language, end users can still make use of video sitemaps. As they still provide information in terms of providing advanced functionality such as country and platform restrictions. If you still want to learn more about how to optimize video for search engine consider  Video search guidelines

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Posted in video markup language , video search engine

Google Page rank updation 2012 – A first page rank updation for the year

Google has today rolled out their first page rank updation for the year 2012. This time it seems Google has done well to make sure all such quality websites with strong quality inbound links is progressed in terms of Page rank. Many threads can be found in Digitalpoint forums and webmaster world. It seems Google has decided to stick to three months cycle for their Page rank updation. Join conversation for Page rank updation at Google Page Rank updation 2012

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Posted in Google Page rank updation 2012

Google Today Roll out a new algorithm change in terms of Page layout

It is said that the process of innovation has no end and we can always find something to change and make it more better so is Google on the way to make a new algorithm change from possible 500 changes in current year. Today they officially declared that they are to consider the visible content in a page for end users as a sign of SERP placement. Recently we have seen many webmasters making use of this space to show case their ads believing that those are the hot spot which becomes visible to any such visitors once he enters in a page. Though from one instance it is definitely one of the hot spot for getting maximum exposure but at the same time the end users in terms of visitors comes in a website not to look to those ads but they are looking for some relevant information in terms of content, so this has led to unsatisfied user experience.

Google has rightly found that stuff and today they declared that they will no more tolerate such situation as they want to make sure their end users always have a big smile, when they prefer Google as a Search Engine to satisfy their needs. From now or may be within a week all such websites who has loaded only with ads and with no content in it will lose their rankings in Google, so make sure to change your page layout before Google penalize you for your motive of getting maximum clicks by decreasing the end users experience.

Here some of them may get worried as most of them have utilized such space to show case their ads but if you have got some good content and your ads don’t make complete view of the page than you may not have to get worried as Google is only to catch those webmasters who load their top section with full of ads and their it become nearly impossible to find any relevant content, apart from that Google has also included that this algorithmic change may affect around 1% of searches globally.

Balaji Naidu is an Organic SEO Expert from Ahmedabad, India basically writes on SEO tips, Online money making opportunity, digital marketing, mobile marketing and Webmasters article. He even provides an opportunity for newbie's to get updates from his SEO blog and helps them to make money by his exclusive blog How to create a blog

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Posted in New Algorithm change , Search engine algorithm

Google Online Marketing Challenge for 2012 is here

GOMC is a marketing competition run by Google for professor and their students of any higher educational institution around the world. Here through this competition Google intends to spread awareness about online marketing campaign through Google Ad words. Throughout this competition the professor will serve as a guide to their students, taking part along with their respective professor in the competition. It is all about three weeks, where students has to develop and run an online marketing campaign for any business or for any of non profit organization using Google Ad words. For this Google is to provide a basic budget of US$250. Throughout this process all those students will sharpens their marketing as well as analysis skill

Once after successfully completing the campaign those student has to summarize their real experience during marketing, through a report and has to submit it to Google. The Googlers at GOMC team will look around the effectiveness of the campaign and report presented, accordingly will declare the winning teams. Well, the Global winner along with their professor is to visit the Google headquarters in Mountain View, Calif. whereas the regional winners can have a trip to local Google offices.

                     

It seems a great chance for the professor around the world to prove their worth along with their students. Here you are going to get real money, real results along with real experience! For registration please visit here http://www.google.com/onlinechallenge/

                                                                                                                       

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Posted in Ad word marketing , GOMC 2012 , Google challlenge 2012 , registration to GOMC

Google Zeitgeist and What India searched in 2011

Google Zeitgeist is a program designed by Google in order to show chase the annual search report what captured the world’s attention in the past year. You can even look around years back trend report which has seems to be one of the most searched topic in Google. The entire research is divided into different category starting from entertainment, sports, consumer electronics, food and drinks, Maps Searches, people, News, health queries and so on. Apart from category you can even find all those data allocated in accordance with the country wise. So one can easily find the most trending topics in his location for any particular year.

As per the Zeitgeist report for India the most rising searches for the year 2011 is as follows:

1)      Facebook

2)      Ibps

3)      Google+

4)      World Cup 2011

5)      Bodyguard

6)      Ra.One

7)      Anna Hazare

8)      IPL 2011

9)      Poonam Pandey

10)  Ready

Top searches for the year 2011 are as follows:

1)      Facebook

2)      Youtube

3)      Gmail

4)      Yahoomail

5)      Google

6)      Yahoo

7)      Irctc

8)      Rediffmail

9)      Indian Railways

10)  Way2sms

Top People searched for the year 2011 is as follows:

1)      Katrina Kaif

2)      Anna Hazare

3)      Salman Khan

4)      Poonam Pandey

5)      Justin Bieber

6)      Aishwarya Rai

7)      Sachin Tendulkar

8)      Kareena Kapoor

9)      Steve Jobs

10)  Priyanka Chopra

Top Movie searched for the year 2011 is as follows:

1)      Bodyguard

2)      Ra One

3)      Harry potter

4)      Delhi Belly

5)      Singham

6)      Ready

7)      Mankatha

8)      Transformers 3

9)      Dookudu

10)  Zindagi Na Milegi Dobara

Top News searched for the year 2011 is as follows:

1)      IPL

2)      World Cup 2011

3)      Cbse Result 2011

4)      Diwali

5)      Lokpal Bill

6)      Japan Earthquake

7)      Aadhar Card

8)      Osama Bin Laden

9)      Pakistan

10)  F1

Hope this data can help you better understand the trending topics for the year ending and can help you to visualize what can be trending for the coming years.     

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Posted in Google Zeitgeist 2011 , hot topics 2011 , most searched keyword 2011 , searches in india 2011

After Real time search its now time for real time tracking

It seems that Google has decided not to leave a stone unturned for providing value to the end users before the holiday arrives. After a major change adopted by Google Search Team, today even the web analytics team declared that they are now soon going to activate new version of Google Analytics. These new analytics interface with be available with some extra added features, which will increase the accuracy of overall tracking process.

The most important part of this new interface is that it will be providing analytics details on Real Time. Yes now you can watch what’s happening on your site – right now! All these reports are updated continuously and each individual page views is reported within second after they occurs. Till date we were able to find real time data through blogger platform but now you are going to get all at one platform, Google Analytics platform.

Apart from real time tracking you can even take benefit of multi channel funnels, you can track the channel of your customers for the last 30 days and find the most preferred channel which ends in more conversion or purchase. Here you can find channel path of clicks, from paid, organic searches, affiliates, social network and display ads and accordingly decide which channel proves more effective.

Mobile marketing seems to be an emerging trend, looking to this Google has even integrated mobile reporting platform, where you can track how your mobile users interact with your website, which mobile device end users use to interact with you and accordingly you can optimize your website for that particular mobile device and can even investigate why end users don’t use other mobile platforms.

If you are learning about Google analytics you may also be interested in how to integrate website with Google analytics

If you are looking to learn How to start a blog to make money online just go through this blog

We are also looking for Guest blogger for this money making blog, if you are interested in getting exposure and want to earn some do follow back links to your website. Submit your article at pathofseo@gmail.com. Duplicate content will not be tolerated.

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Posted in multi channel funnels , New version of Google Analytics , Real time Tracking

The Secret of Success in SEO for coming year is to be Social

Social sites in Google Ranking

Well, we have recently got a big updates in terms of Google algorithm, real time search and Google’s policy of making the search secured for those Gmail login users. It seems that nearly 35% of entire web search is going to be effected by this change. Now we should try to concentrate more on quality rather than quantity which seems to be of prime focus in early days. Matt cut in an exclusive interview with webmaster central has made it clear that now Social Media is going to play a huge role in entire process of optimization. Google bots will make sure to crawl all those links from Face book and twitter resulting into allocation of page rank to all such profile page and lot more.

So now be ready to avail social juice from all such Social networking website, here the quality of links will matter and even the reputation of particular profile will be counted off. So if you want to get social juice through twitter get your tweet retweeted by any of authoritative person. The page rank of profile where your link is matters. So make sure to share your links with your friends or network who seems to have a good page rank in his or her profile and make most out of Social Juice.

Want to know more about it, want to learn how those each social signal effects the entire process of optimization just go through this informative article post by Danny Sullivan

What Social Signals do Google & Bing Really Count ?

If you are in Face book you may be interested in receiving regular updates from this blog through networked blog platform follow blog at SEO Guide

If you are in twitter follow me at SEO Expert and get regularly updated with SEO News

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Posted in Facebook search , seo secret 2011 , Social search , twitter search

Think Ahead with Google Think Insights – Learn about Consumer trends and do Industry research

Though on one hand webmasters throughout the world feel little disappointed with Google’s policy of making the search secured for all those Gmail Login users, in terms of valuable data loss from Analytics tool. On other hand there seems some good news for the folk as Think insights with Google is out of beta version and it has started gathering valuable information from around the web, whether you are looking for Latest insights, interested to see the facts and stats or want to prepare a strategy keeping those valuable information as a base, all these becomes possible at Think insights.

The best part of this tool is, it provides you valuable information about the web all in real time, so now you don’t have to wait for days or months to collect information and when you seem to apply those strategies the trend might have changed. But now with the launch of Think Insights with Google you don’t have to suffer that lose and can make most out of the web.

What you are going to get through Think Ahead with Google

1) You can find the facts and stats in accordance with your specific industry, those valuable data is divided among some of these common platforms

Automotive

Business to Business

Consumer Packaged Goods

Financial Services

Media and Entertainment

Restaurants

Retail

Technology

Travel

2) Find all those information in accordance with the Media Platforms such as Cross Media, Display, Mobile, Search, Social and Videos

3) Even you can find information in terms of your Audience i.e. age, gender and lot more

4) Apart from these the most important part of this section is that you can even find information in accordance with your marketing objectives such as Drive innovation, drive online conversion, engage your audience, increase offline sales, launch new product, measure and analyze, Optimize media mix, reach target customers and last but not least understand consumer behaviour

Real Time Information about the Web

This section of Think ahead provides you with valuable information about your end users and that too in real time; here you can find answers of your vital question which will help you to prepare a strong marketing strategy.

1) What are people looking for?

2) How are people searching?

3) Where are people clicking?

4) What are people saying?

5) What are people watching?

So looking to all these it seems that Think Insight is a one stop shop for all your consumer trends, marketing insights and industry research.

Technorati Tags: Google Think Insights

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Posted in consumer trends , Google Think Insights , Industry research , real time information