Integrating Website with Google Analytics

What is the use of the marketing tool if you are unable to detect its performance? Website is one of such online marketing tool which is created not just to have a fun but to make an online web presence more of a correctly marketed website will bring in leads and direct prospective clients to your business's location. Regardless how you use your website, you need to be able to see how many visitors it is getting and more importantly how they found you, how long they were on your site and what pages they visited. There are no of tool available to accomplish the same task but among them analytic s tool provided by Google is one of the best idea as it takes minutes to sign up for and will provide you with all the necessary metric you will need to determine which promotion technique is working or not working on your website for successfully capturing new sales for your business. The best thing of these tools is that it is totally free.

Once you are logged in, you can easily add your site to analytic tool, before getting started you have to verify that the same site is owned by you and for that you have to add the tracking code on every page of your website these will allow you to get the real matrix of your site such as pages visited, time on the site and whether or not the visitor is new to your website or not. Obviously when you first start out, every visitor will be a new one but after a few days your percentage of new visitors will start to drop. A good percentage of new visitors is anywhere above 80%. The logic behind is to get new visitors to your website but making sure your website is useful enough to bring back those who have already been there. With the help of these tools you can discover from where you are getting real visitors and accordingly you can concentrate on them for more visibility. You can even see how well your campaign is running. If you have opted for any of such traffic building method that is not accomplishing too much, you can quit spending your time, or find out where the error is so you can fix it. Also you can learn which keywords receive the highest ranking. Do your homework and replace ineffective keywords with better ones. Google Analytic s allows you to track the effectiveness of your marketing programs, email marketing, pay per click networks, unpaid organic search, and much more.

Just by keeping track on various aspects of analytic s shown by Google tool you can increase your ranking in Google and accordingly get exposure in Search engine, as all the aspects of analytic s shown by the Google Analytics tools are included in its algorithm used for ranking site. It is also integrated with Google Ad Words. Google Ad words will display an ad for your business on Google search results pages and their advertising network on a pay per click basis; that is, you only pay Google an advertising fee if people click your ads directing them to your website. Using Google Analytics in conjunction with Google Ad words optimizes your online marketing campaigns by tracking your sites landing page quality and conversion goals. By using Google Analytics, you can determine which ads are performing well, and which are not, providing the information to minimize or select appropriate keywords for Ad words campaigns.

So now what you are waiting for just create an email ID in Google or with the help of an existing one login the analytics tool provided by Google and increase you site performance.

Read the rest of this entry »

Posted in SEO Beginner tips

XML Sitemap Generation and Updation

Constructing a perfect site map is similar to building a perfect website - you need to account for contextual grouping of your pages, internal linking between your pages, and most importantly, a clean and concise format that provides search engine spiders with a super-fast blueprint for indexing your website. Day’s past the Webmasters used site maps to provide a 'guide to all pages on any site' in the shape of a site map - if a visitor is lost, or wants to browse through website to look for information they are interested in, they would use a site map. In fact, site maps can be very useful to help users navigate through website.

On the other hand, a site map can be extremely useful to help search engines index your website completely. When a search engine robots will visit your site for the first time it might fully index your website, also it will take a look at all the links to your main page. By the way it will crawl your site map and once your site map got indexed than subsequently it will gain access to all of your pages.

Nowadays the latest trend is to have an XML Site maps. They are an easy way for webmasters to tell search engines about pages on their site that may be crawled by their robots. A typical XML Site map file lists each URL, together with information about when it was last updated, how often it normally changes, and how important it is, relative to other pages in the site). This helps search engines to more intelligently crawl your site.

Normally hosting providers provide utilities via their web control panel, to create your site map, so you should always check with your provider first. If this service is not available, then make a visit to XML-site maps.com and enter your site URL into the generator box. Copy-and-paste the resulting site map into notepad, then save-and-upload to your site with the file name: sitemap.xml. If you want to validate the XML prior to uploading to the search engines (useful if you have made any manual amendments), www.xml-sitemaps.com/validate-xml-sitemap.html here you can put in the URL of your site map and check it against the standard.

How to submit site map to Google

For submitting site map to Google you have to create an account in Google webmasters for that you can either use your personal Gmail Id or create one new to get access in Webmaster tool Once you have created a account in Webmaster you can add your number of sites in the webmaster tool also you have to verify that you indeed own them. You can undertake the procedure by adding a Meta tag between the head tags on your site homepage. Once you are done with the procedure you get access to the various information about your site gathered by Google webmaster tool. From there you can easily submit your site map to Google.

Read the rest of this entry »

Posted in SEO Beginner tips

Article Submission

There are no of SEO technique which can be used for the promotion of a website among them article submission is considered to be one of a great resource for increasing traffic to your website and also getting one way links back to your site. There are a lot of article directories on the web that accept articles for a variety of categories. It is important however, to pick a category that directly relates to the content of your website. This is an effective marketing method referred to as targeting visitors to your web site. In-fact they are the first thing to be considered when developing your website. Most website owners hire article writers or sometimes they do the writing themselves. After the articles were written, they will be posted using article directories. There are varieties of software available for this task. Others employ the assistance of article marketing services. Using software is considered to be less expensive than the second one. The procedure is also simple and can be done right away by simply loading all your articles and then submitting them to the desired location.

Some article submission and Press Release web sites allow people to subscribe to specific categories related to their web site as RSS feeds. If any of a website subscribes to the RSS feed for the category that you have submitted your article to, your article and back link will not only show up on the website that you have submitted to, it will also automatically appear on all of the websites that subscribe to the RSS feed of that category. However, only articles that have unique and informative content are chosen to be included in these RSS feeds, so make sure that you article is included in the feed.

While publishing any such article care should be taken that the content provided are the unique one and they are not traced under any Copy-scape. As search engines use programs that detect articles that have same contents as others previously submitted. So it is important to consider having articles that are rich in various styles, meaning, context and most importantly should be a unique one. Make sure your articles are rich in knowledge and they contain valuable information that any reader will find useful and beneficial. Normally the readers of article directories are usually blog owners and webmasters who read them and if they find it appropriate they print it on their websites and blogs. This thing creates long lasting viral promotional effect, here the resource box section is also kept intact. So what are you waiting for try to write a good unique content and publish it in different articles directories and you will watch a dramatical increase in no of traffic to you site.

Read the rest of this entry »

Posted in SEO Beginner tips

Free Classified ads

In the industry of e-commerce, where putting up a business and creating a website is becoming more cost efficient by the day, it is only wise to use the internet for exposure Even if you don't have a lot of money to start out a business you can use all of the free resources that are available to you and from my experience, free classifieds advertising has been just as good as anything else that is free. How free classified website works is by promoting businesses online by letting internet users know about their business and the products or services they render. Free classified website allows businesses to submit a description, which may be brief or extensive, about the website of the entrepreneur and provide hyperlinks directly to the site and this link is considered as a back link by the Google and ultimately helps in gaining some PR. It will also be visible on popular search engines the consumers use on the net.

Classified ads as most of us know it was used to be placed in newspapers and magazines but as the concept started gaining popularity, so did websites started offering advertising options for free on their sites. Many websites initially allowed people to place their ads with their favorite font, colors and sizes. But today they give you a lot more, such as the option of adding pictures and for tech savvy people, adding animation and special effects to make their ads look appealing to their customers. It is considered to be one of the most powerful tool for advertising as the internet reaches out to millions of users who are logged in round the clock across all continents.

The biggest advantage of this free service is that you can practically sell anything on your free classified ads. Products such as mobile phone, clothes, accessories, houses, cars, electronic items, etc. and services such as dating services, legal services, technical assistance, etc. all can be advertised through this tool. The free classified option can also be used to let people know of events that you are hosting such as seminars, exhibition, sales, etc. There are many different websites that offer this free service to people. Some websites specialize in products or services and some are good for certain countries and areas. So, if you want to sell your car, then look for online websites that have more ads and customers from in or around your area, as putting your ad on a site that has more global clients is a waste of time and energy. So always consider these point before thinking of placing an add on Free classified.

Read the rest of this entry »

Posted in SEO Beginner tips

Social Media Optimization

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and discussion board. Method of SMO includes adding RSS feeds, blogging, and incorporating third-party community functionalities like images and videos. Many of them misunderstand that SMO is a process of Search engine marketing but it differs in several ways as it primarily focus on driving traffic from sources other than search engines, Nowadays many of them has also started to look it as a way of viral marketing, which is accomplished through the use of networking in social book marking, video and photo sharing websites. In similar way the blog too achieve the same by sharing content through the use of RSS in the blogosphere and special blog search engines.

Earlier it was the Search engine only which fetches you with a huge traffic but after the development of concept of SMO, they aren’t the only source to fetch you big traffic anymore, Social media optimization tactics also can drive huge amount of people to a website. Companies website such as Digg, Delicious, Face book, and twitter all are the best example of it. These are the some of the famous website with the help of which you can carry on your SMO tactics and watch a huge amount of traffic flowing from such social network to your site.

Social Media Optimization (SMO) is a new term that was recently coined by Rohit Bhargava. He defines its goal as…

The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, pod casts and vlogs.

Read the rest of this entry »

Posted in SEO Beginner tips