Monday, December 28, 2009

Product Feed Submission

Product Feed Submission is the most cost effective way to get products listed in the shopping comparison search engines. If you are a product company and are looking for an affordable way to sell more products, then Google product Search is exactly what you have been looking for. It is the place where product companies can submit and list their products directly with Google’s shopping search engine. Each shopping comparison site accepts data feeds in slightly different formats, using a slightly different naming convention and specification, but they typically include file header, URL, click-through URL, product title, product description, product category, price, model number, UPC, manufacturer name and other fields. Optimizing the data feed before it is uploaded is one of the most important factors in getting results in shopping comparison sites. So before uploading any such feed make sure to use relevant keyword, product titles and descriptions. Proper product optimization increases the chance that they are being listed at the top of the search results.

Google product Search is a free service offered by Google that provides users with a search feature to search for products and be directed to the website(s) where they can make actual purchase. It is one of the best ways to increase product sales. You can submit your product to Google product search either by using a bulk upload at a time or by having an automated product feed submitted three times a week, these will lessen the burden to manage the uploads all on your own. The best part of the automated feed is that once you have done a setup the customers will be able to find your items on Google product search within 24 hrs and as you add new products to your website, they are automatically added to Google product search. Product data Feed is nothing else than just writing an automation script that extracts and captures all products information from a web site’s product database and formats the product information into the require feed format. Apart from Google shopping search engine there are many such comparison sites who simplify the life of bargain hunters on the web by providing various information about product types, product features and pricing comparison at one location. Product Feed can be submitted to all such search engine in the similar way as we used to submit for Google product search. Though the Google product searches are totally free but some of shopping comparison search engines charge for their services.


Sunday, December 27, 2009

CSS Submision and its benefit

CSS (Cascading style sheets) is used to describe the look and formatting of a document. It’s most common application is to style web pages. Its main purpose is to enable the separation of document content from its presentation such as layout, colors, and fonts. This feature of CSS enables better crawling of the web page also with the help of CSS a table less web design is possible. The Specifications of CSS are maintained by the world web consortium (W3C).

CSS offers you a benefit you may not have thought about before, the benefit of better SEO. As all of us are well known with the fact that Content is considered to be the king but hope many of them will be ignorant with what is considered a good page structure and its importance in optimization process but the key to real SEO begins with good page structure and organizing your content. By understanding how search engines see your pages, you can build better page structure. They use the top down logic in looking at web pages. They look at your code, not the visual display that users see. Human eyes are drawn to the page content right away, even when there are other things on the page but Search engine robots do not see things the same way. Well let discuss more about the same in next coming post lets start with what Css Submission is and how they benefit you

A site which is created using CSS and if it is nicely designed than you can submit your site to CSS galleries and same can be made available from here www.thecssgallerylist.com. These types of galleries are considered to be big help for the websites that are into web design and related industry. Before submitting to any of such site make sure to follow certain specifications.

The website must not contain any error.
Must be W3C validated
Mentioned clearly whether they are with table or table less

The visitors from such site may be one who want to avail your services or the critics. By submitting to such sites you will not only get a healthy exposure but you also get one way link from a good niche site and this influence your website page rank.


Monday, December 21, 2009

RSS Feed Submission

RSS (Really Simple Syndication) is a form of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. It includes full or summarized text, plus meta data such as publishing dates and authorship. They are very much useful for those who want to aggregate news at one place from different updates. It can read using software called an "RSS reader", "feed reader", or "aggregator” The users subscribes to a feed by entering into the website of content providers and by clicking an RSS icon in the website they subscribes the feed of a particular site It benefit publishers by letting them syndicate content automatically. It is generally in a form of an XML (Extensible Markup Language)

Creating an RSS feed is one of the easiest and most popular things you can do for your Blog, or website to increase traffic and gain subscribers to the content and daily posts of your Blog.. Simple to create, easy to submit, feeds are one of the most powerful things you can do to make your blog or website more popular. You can now create a feed for any website, simple and free. Feed burner is probably one of worlds best known feed burning sites, now owned by Google. Feed burner is very easy to use and you also get the advantage of having some great free extras like feed burner stats pro. This is where you have the opportunity to track your visitor’s movement in your feed, what they were looking at and what they found most popular or useful. This can be very much helpful in reading the visitor’s interest.

Once you have created the Feed than the next step is to submit that to various Rss feed directories. The best way to get your RSS feed submitted to many different sites all at once is to use an RSS Feed Submission service. No doubt these do not cost anything, they are free and easy to use. In most cases you can submit to up to 20-30 RSS Feed directories with a single submission using various free web based applications such as feed shark, pingoat and many more. Another reason to submit your feed is that top search engines like Google and Yahoo will use your feed as a way of seeing when your site has been updated, this is called Pinging and many sites let you do this like Pingomatic. Pingomatic will tell lots of other search engines that your blog has been updated; this will help your search engines rankings.


Sunday, December 13, 2009

Do follow: A best way of Link Building

Till now we have learnt different types of Submission Process, Optimization tactics, How to monetize the Traffic, Keyword research and many more. Now we are going to learn how to achieve an effective result by making best use of all these tactics. First of all we have to take a decision regarding selection of a web browser which can prove helpful for undertaking various SEO process. Hope Mozilla fire fox is one of the best available web browsers which provide all the necessary plug-in to undertake the process as an ease. Today I am going to talk about one such plug-in which will prove helpful to bifurcate between do follow link and No do follow link. Hope many of them will be already well-known with such attribute but some might be there who have just entered the field and are unknown about it then for them I will explain it in details what is meant by Do follow link and No do follow link and how they plays an important role in optimization process.

When you have a link on a certain page (an inbound link or a link that points to your own site) that is designed to accommodate do follow links (i.e. no do follow attribute has been dis activated), that page contributes for your site reputation in the eyes of search engines. In other words, you will benefit also when search engines find your page linked to other site which is considered to be reputable. That page gives value to your page through the do follow link you have. In nullshet do follow link passes the link juice while no do follow doesn't passes any such link juice. So, now the question arise how to determine whether a link is a do follow or no do follow?

To tell the spiders to crawl a link, you don’t have to do anything. Simply using the normal format of href can do, the search engine spiders will crawl the link provided. To tell the spiders to NOT crawl a link, you need to add the following code to the HTML code above:
rel="nofollow"

It would then look like:

Search Engine Optimization

Basically, there is no true “do follow”, it is just NOT using the “nofollow” tag. Too simple

To determine do follow links is quite simple. All you need to know is to scan through the source code of the page you are trying to check (right click on the page and then go to 'page source') alternatively, you can also find the source code on the 'view' menu. If you find 'no follow' as mentioned above then, it's obvious that page is programmed to have 'no follow' links. That means, that page does not contribute for your site reputation whenever a certain reader of that page clicks the link pointing to your site. Now, you might be asking now if there is other way to check it because it is quite time consuming to check if the page has multiple links. Yes there is. The idea I discussed above is ideally applicable on pages having just a number of links. But, if you are to check multiple links (let us say, what if the page has 50 links and you need to check all of them?). There is a better way to check multiple links (quick and easy) and that is by using the Fire fox 'No Do Follow' plug-in. So, check your Fire fox browser if the plug-in is already installed. If not, you can download it from here https://addons.mozilla.org/en-US/firefox/addon/5687

All you need to do during checking using this tool is to go to the page you want to check, right-click on it and enable the 'No Do Follow' option. When done, links on pages are highlighted by two possible color which determine whether the links are do follow or not (highlighted in blue are do follow links; no follow, otherwise). As every one of us know that Our big brother Google considers inbound link as one of the factor to determine page rank and it is clear from these discussion that only do follow link will contribute to pass some link juice So instead of concentrating on each types of link Concentrating on do follow link can benefit you in terms of Good Page rank.


Sunday, December 6, 2009

Maintaining Keyword Progress

The words that people use when they search or query the web for information determine the results the search engine presents. Search engine optimizers find words people use when they search - we call them keywords - that might sound ridiculous but keywords are simply 'the words people use when they search' so simple right? And a good keyword is extremely powerful stuff for online marketers and can make the difference between making it and breaking it on the web. As we all know that search engines always read, crawl and index text. They do not recognize images, flash content or symbols. Therefore, you need to use the most relevant text for your website and sprinkle the content with the right keywords in order to improve your page ranking in various search engine results pages. It can also be called as keyword tag. Actually the tag means that the web page has been tagged for the keyword. That particular keyword is searched very quickly by the search engine. If any one is searching the web with that particular keyword in mind, he or she will be able to reach that web page through a search engine which has been tagged for that keyword. The keyword tags are one of the most important on page search engine optimization techniques.

You should be very careful while selecting the keywords for your website and choose such keywords that are most suitable for describing your website and place them in the most strategic locations, where there are maximum chances for the spiders of the search engines to read, crawl and index them. Providing keywords in the headings, in the initial part of the first paragraphs, in the page titles, file names and directory names, are some of the commonly used strategies for improving your page ranking. You can also consider including keyword phrases in the URLs or domain names of your websites. Sometimes, you might be very confident that the keywords that you have chosen for your website, describe it in the best possible manner. But, how do you know whether you have really chosen the best keywords for your website or not? What if there is no one out there, who will submit a search query for the keywords chosen by you?

Therefore, you should not go for uniquely different keywords because there is very little scope for the search relevancy to match those unique keywords, as a result of which your website will not feature in the search results at all. This is the reason why you should consider using those keyword phrases that are popularly searched by viewers. Hope many of you had come across the situation when you are not getting enough search engine traffic to your site, at such a moment it is very much clear that you are not using the words your customers use or might be you are not visible to them due to huge competition. You can make use of tools like keyword suggestion tools, which give you the statistics of the search popularity as well as the level of competition for the keywords selected by you. There are lots of great tools and software available to assist online marketers to build good keyword lists. Google trends and Ad Words are good for keyword research and show lists of synonyms with monthly search volumes for a chosen country. WordTracker.com shows daily search volumes and results and a good place to build your seed list of keywords. There is also wordpot.com, marketsamurai.com, Quintura.com for a visual representation and keycompete.com that will allow you to do some competitive analysis.

Once you have selected your keyword the next step is to focus on the keyword density by making your web content keyword rich. You should try to make your website content keyword rich and focus upon maintaining a good keyword density. Ideally, 3 to 6 percent of keyword density should be maintained for the major 2 or 3 target keywords and 1 to 2 percent of keyword density should be maintained for minor keywords. It's also a good idea to keep track of your progress and lists that you are working on for campaigns in an excel spreadsheet for good keyword effectiveness analysis. You'll want to keep track of progress on what works and what doesn't with performance checks and analytics then work through revisions and optimization to profit. Keywords that bring good traffic and good conversions are your target obviously. But there are also good keywords that bring low traffic but super conversions. The keywords that bring good traffic and poor conversions you'll need to work on and in this way you can increase the performance of your website.


Wednesday, December 2, 2009

Press Release Submission

In beginning stage a press release was mere a statement written by a company for distribution to the media. The intent of a media release was to give journalists useful, interesting and newsworthy information. The purpose of press release distribution was for you to get media coverage, which will turn in web traffic to your site and networking connections for your business. But now the same concept is changed and it has taken shape of web 2.0, it has changed the way the world does business and accordingly the PR is not restricted to media level only but now it can capture the attention of global market. Web 2.0 is the second generation of web development. It emphasis on sharing information and collaborative social networking and brought with it some important changes to traditional media practices. Though the media still plays an important role in its distribution but after the development of social networking sites they too are capable of turning such press release into breaking news.

Free press release submission sites enable many business owners to effectively distribute their news articles. They are an excellent place to start when first writing news for your business. Your business will be well promoted by broad exposure to mass media outlets, with no cost to increase your profits but at the same time you should keep in mind that such sites promotes your press release at no cost so you should maintain the quality level and should follow all the required guidelines. A press release can be rejected if it reads more like an advertisement, than like a news story should, so make sure to write a quality press release based on newsworthy stories, written in a third party style, with a good layout. While writing any such release make sure to include targeted keywords. Even the short details about the company and a link back to the site can be included at the end of the release thus hereby the readers can get a chance to link back to your site. If they found it an informative one they can even subscribe for RSS feeds of the site in these way benefit of viral effect can be available.

Normally there is no guarantee that your submission will be published under free category as they get number of such news throughout the day and so your selection is totally based on quality and content of your submission. Even though you can opt for paid submission, they allow you to get a very large coverage and they are guaranteed to be the best as for search engine exposure. There cost is around 250 and 350 dollars. It may seem a lot of money, but the return you can get, is certainly worth it. While going for paid submission you don’t have to submit to more sites as they take care of its distribution everywhere. All this depends on your budget for marketing purpose.


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