Basic Website Analysis Report

The basic purpose of SEO is to make the website user friendly and by the way to get more visitors to the site. Now many of you might feel that than how can we judge whether the ongoing seo process is up to the mark or not. Wait! You can judge by making analysis of the same. With the rise of technology we are gifted with various analytics tool and among them many of are free for use. Web Analytics is a measuring tool, a metric that measures all the activities on a website, tracks visitors and monitors them. All these figure and statistics of your website which is made available with the help of such analytics tool will prove helpful to promote your online business and also you can judge whether your on going SEO process is effective or you have to make some necessary changes accordingly.

Normally, Web server log file analysis and Page-tagging technology are used to track the visitors and other activity by various analytics tool. No doubt some tools provide more specific and value added statistics than another, these difference lies in some extra added flexibility and rich interactivity else all the analytics tools use one of the above mentioned technology.

Let see how both of these technology is different from each other:

1. Logfile analysis is usually already available in the server. Page tagging is an outsourced option, which means that visitors' data is captured by provider's remote server. You can view them only in provider's website. (i.e. You have to log into provider website to track the details)

Google Analytics is one of the best examples of page-tagging web analytics.

2. Since page tagging requires JavaScript to be installed on every webpage, there is always a possibility that some visitors' browsers do not allow the script to run. Not so with log files.

3. Log files enter transfer of all files, including images and scripts, and therefore certain parameters like hits and page views are not as accurate as with page-tagging web analytics.

4. While log files record visits by search engines, page tagging does not.

5. Log file web analytics record failed visits too. Page tagging takes a request into account only when a webpage is successfully displayed.

Web analytics is a constantly available feedback from your visitors. Footprints that they leave in the wake of their visits are a great pointer of relative strength and weakness of your website. It is only from web analytics that you get to know which keyword phrases are most relevant to your web content, which pages are visited most, length of visits, incoming links, demographic profile of visitors and so on. If ever you wanted a trusted aide to comment upon your website's performance, the answer lies in installing a suitable web analytics program.

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Posted in Analytics Technology , Basic Analytics Report , SEO Beginner tips

Podcasting: A new form of Marketing

We live in a wonderful age of the Internet's infancy where, if you look in the right places, many things can still be found for free. Web 2.0 is the new requirement of modern websites now adopting to use video, audio and social media to interact with customers rather than having them just read the pages as in years gone by. Visitors to a webpage now expect to take part either by listening to audio or watching videos. Podcasting is one such popular way for companies or website to interact with customers or listeners. They are web-based media files (audio, video or even text-based) that a user can download from the internet onto a computer or music player. Podcasting is different from media streaming in that it needs special software (example: iTunes) to play it. This software (also called pod catcher or media aggregator) works on retrieving readily available media files only after the user has subscribed to a Podcast.

Podcasts are similar to magazine subscriptions in that they allow the user to receive updates all the way to his computer or iPhone. The update in a Podcast can be done manually or can be done automatically after a new episode is available depending on the setting the user has selected. Customers download the sound file and by adding it to an iPod or mp3 player they can listen to it when walking, exercising or sitting around the house between TV shows. Almost anyone could build a Podcast and make it available online. All that is needed to publish a Podcast is an account, a computer, a microphone, and an interest the user would like to share with other users over the internet. Radio shows and talk shows are one of the best examples of Podcasting. Very few people use this form of advertising because of the technical aspects of setting up a podcast and what to talk about. Actually it is a lot easier and more affordable than one might think. If we can get past the initial intimidation factor and get started, it actually only takes around 20 minutes per week, so it's also time effective.

Following these simple steps can get you started with using a new form of marketing Podcasting also called web 2.0 is capable of spreading your message virally.

1. You need a microphone.
2. You need an audio recording program. Audacity is an excellent free program that you can use.
3. You need a hosting account for your podcast. Just go to podomatic and they will host your podcasting account and actually give you a blog for your podcasting.

So what are you waiting for, create an audio file and spread your message virally to take maximum advantage of Web 2.0 technology.

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Posted in Podcasting , SEO Beginner tips , Viral marketing , Web 2.0

Video Submission: A Viral Way of Marketing

Video marketing is rapidly becoming one of the most useful tools to promote products or Service of any category. It is capable of creating viral effect; even many of the companies adopt the same technique to improve their online reputation. Viral marketing along with optimization techniques is capable of generating huge traffic for your site, besides it is a very cost effective way of promoting a website.

While undertaking any such campaign you should keep in mind the following point to make sure the at most exposure of your videos:

Make sure to add useful and descriptive content along with related tag, these will help maximum people to understand the concept behind the videos also it will be easily search-able through any search engines. Tags are the phrases or keywords that people use to search when they go to video sharing oriented websites, apart from content the title too plays an important role in catching the attention of the viewers, so make sure to include a relevant and clear title for the video. Including keywords in the title is also an effective way to make them highly search-able.

Once you are ready with the video than the next step is to submit them to various video sharing sites. Video submission web sites exist in abundance these days. Many of you have heard about You tube though it is considered as a most important video sharing sites but it is not wise to rely totally on them as by submitting only to you tube you will be missing out on much potential audience from other video sharing sites. So it is always wise to submit to multiple video sharing sites. You could use video submission software to easily submit your video to many sites from a single upload, and it also allows you to monitor how many visitors have viewed your video from each site, saving you precious time on tracking.

An another option is to submit them to regular social book marking sites as they are one of most visited sites and hence there is a definite chance for getting maximum exposure for your videos, also you can submit them to file sharing networks.

Obviously, the good thing about using video submission programs is that they give you freedom in your creativity, and saves you precious time by driving qualified visitors to your targeted web page by rapidly distributing your promotional messages to as many places as possible in order to generate links, valuable back links and to even dominate keywords or keyword phrases in the quickest possible time. This gives you utmost potential to feed your website with traffic and gives you an edge in getting to the top of search engines. If you use video marketing correctly, then it'll be no surprise to see your profits go off the roof.

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Posted in SEO Beginner tips , Video Submission , Viral marketing , Web 2.0