What is Google Local Business and how to rank higher

Google provides small business unit an opportunity to list their business at the top of most local search results pages. Generally a map is linked with each listing, this is because Google used the existing infrastructure of Google Maps to implement the free business listings. When anyone makes a search with “keywords + location” then Google presents a result of local listing along with a map at top of all organic results. Such results are from Google local business listings. To list Your business at Google local business  just make a search for "Google local listing" in Google and you will get a sign up page, now you can sign to the Google local business with the help of your G-mail ID.

Read the rest of this entry »

Posted in Google Local business , Local listing

Google Base: A new way to submit content in Google

Google is testing a new way for content owners to submit their content in addition to their existing methods of Web crawler. So they have come up with a new form to accomplish the same task, which is known as Google Base. At present the beta version of Google base is out. It is a large database into which any business or individual can add content such as images, text and information from various formats including excel, XML and PDF. If Google find your information relevant it could appear on Google Maps, web search or Google product search (Froogle). The item or service will be featured for thirty days from going live. It is in some way acting like an online classified ads service such as Craig list. The said service provided by Google is absolutely free and you can submit manually or via a recognized feed at the Google Base Homepage. You can submit all you’re online and offline content, even if you’re content are offline you can upload it to the Google database with the help of ftp details of Google Server and by creating your user name and password from Google Base. You can describe any item you post with attributes, which will help people find it when they do related searches. While uploading any such content make sure you follow all the rules by Google Base else they will be disapproved.

While uploading data feed make sure you specify a target country on the setting page of your Google Base account. A target country is the location where you did like your items displayed in the search results. The target country United States will display listings in Google Base U.S. search results. You can submit up to 10 data feeds in your Google base account and with up to 100000 items in each feed. You can also pause or delete any data feed once uploaded and stop them from coming in search results. To track the effectiveness of the campaign Google base provides various statistics such as total impressions, clicks and page views for each item you post. We will learn more about Google base and Google product search in the next coming post.

Read the rest of this entry »

Posted in Froogle , Google Base , Google Product Search

What is PPC and how to make PPC marketing Successful

PPC or Pay per click is a form of an internet advertising, in which advertisers pay their host only when their ad is clicked. The same task can be accomplished either by advertising on Search engines or on any other content website. With search engines, advertisers normally bids on keyword phrases relevant to their target market but content sites charge a fixed price per click. Cost per click (CPC) is the amount of money an advertiser pays search engines and other internet publishers for a single click on its advertisement that brings one visitor to its website. Website that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list more often Search engines use to display ads in similar way or when a content site displays relevant content, for ex Ezine Article. Such advertisements are called sponsored links or sponsored ads and appear nearby or above organic results on search engine results pages or anywhere a web developer choose on a content site.

Although many PPC providers exist, Google Ad words, Yahoo Search Marketing, and Microsoft ad Center are the three largest network operators, and all three functions under a bid based model. Cost per click varies depending on the search engine and the level of competition for a particular keyword.

It is always wise to make the use of technology for marketing purpose and one of those is an internet. Now you can capture the attention of million all over the world just by marketing your products or services online. PPC is one such online marketing tool. Though in first instance it seems too costly to think about but if planned thoroughly according to your targets then it would be rather end with a successful campaign. Below are the following factors to ensure PPC campaigns to make maximum out of it.

Budget limit/ Search engine.

By setting a budget limit for daily, weekly or monthly will allow you to reduce the cost of entire campaign. To put it more precisely it will allow you to manage your campaign more effectively and you can have grip on your budget. Now select the top search engine which is used by most net surfers. Bid for the selected keywords wisely and make sure it is your main keyword or your ad may be rejected.

Now there comes a task of preparation of Ads. Make sure your ads fits to your landing page, It is at last the landing page which decide whether the visitors turns into a potential customer or just leaves the page without making any purchase. Apart from that always try to make research as to how you can compete to your competitors and if there is a need of change in your PPC strategy then do so. It is always a changing strategy and it doesn’t mean that the strategy you are using today would be the same for your future activities. Though they serve as your guide but still the relevance of your objective is the center of your business.

Read the rest of this entry »

Posted in CPC , Google Adwords , PPC marketing , Search engine marketing , Yahoo Search Marketing

Mobile SEO : A new trend in Marketing

Before a year or two we all have heard about the mobile marketing and its significant place in digital marketing but we were not clear about how it will be accomplished. Anyway now hope many of you have come across the term mobile marketing and heard lot of news about it. It is because now after systematic research many platforms have developed which enables you to market by the way of Mobile phone.

It is after the launch of various iPhones and such device the use of mobile phones become more than a mode of communication, now with the access of internet anyone can search anything at the rocket speed just like he use to search from his PC. Looking to this trend of the market many of the companies has started to find a way to remain in touch with their valued customers. Now they can market their product by various means of SMS, by developing an application or creating a mobile compatible website and doing SEO for same. Apart from these various location based Apps has also been developed these will allow the retailers to interact with their valued customer when they reach their location or surroundings area. These will increase the chance of sale.

These seem good news for the SEO Industry as now they have a wide scope and they can also concentrate in mobile technology to provide more leads to their valued clients and on other hand a business unit also gets a chance to use this mobile technology to expand their market. The mobile marketing seems to have a big scope in next coming years as the number of Mobile phone users has already reached 50 % of total world population. It is the only powerful platforms to attract the customers of local business just like Retail mall who can make the use of Location based application and make their most to attract the customers who use to pass near by the location of Mall. Thus in these way Mobile marketing has something for every one. We will be learning more about mobile platform in the next coming post.

Read the rest of this entry »

Posted in digital marketing , iPhones , Mobile presence , Mobile seo

What is Page Rank(Pigeon Rank) Technology?

We all are well known with the speed and accuracy of a Google search. It will be very interesting to know how our big brother Google manages to find those right results for every query as quickly as it does. The heart of Google's search technology is Pigeon Rank, a system for ranking web pages developed by Google founders Larry Page and Sergey Brin at Stanford University.

Now let see how these Pigeon Rank (Page Rank) technology works. Its success primarily relies on the superior trainability of the domestic pigeon and its unique capacity to recognize objects. The common gray pigeon can easily distinguish among items displaying only the minutest differences, an ability that enables it to select relevant web sites from among thousands of similar pages. At these point many of you might think that what a Pigeon takes the decision, how these is possible than to your surprise Pigeons are surprisingly adept at making instant judgments when confronted with difficult choices. This makes them suitable for any job requiring accurate and authoritative decision-making under pressure. Google collects those pigeons from city parks and plazas by Google’s pack of more than 500 phds, the pigeons are given a quick orientation on web site relevance and assigned to an appropriate data coop. Though at this point many of them can think that whether these are not against the law of animal but Google has done well to safeguard those pigeons. They are provided with all the comfort they require.



By collecting flocks of pigeons in dense clusters, Google is able to process search queries at speeds superior to traditional search engines. When a search query is submitted to Google, it is routed to a data coop where a monitor provides result pages at blazing speeds. When a relevant result is observed by one of the pigeons in the cluster, it strikes a rubber-coated steel bar with its beak, which assigns the page a Pigeon Rank value of one. For each peck, the Pigeon Rank increases. Those pages receiving the most pecks are returned at the top of the user's result page with the other results displayed in pecking order.

Read the rest of this entry »

Posted in Google Page Rank , Google SERP , Page Rank technology , Pigeon Rank

How does Google Collect and rank Results ?

The answer of which can solve the problem of many, so let see how Google Rank a particular web page. A lot of things have to happen before you see a web page containing your Google Search results. First of all Google Bot or crawler will try to crawl and index the billions of pages of the World Wide Web. Many of them still think that it is the Crawler or Google spider which roams the web (www) try to index the page but, it is not the fact. Google spider asks a web server to return a specified web page, than scans that web page for hyperlinks. Thus in these way Google spider will try to reach and crawl maximum page by following the link in similar way. So it is clear that Google spider can catch any particular page only if it will find its link from any page which is already indexed. Once the spider finds any particular page it allots a number so it can refer to the pages it fetched when required.

once the activity of crawling is completed than an indexing comes into action. Only crawling will not make the documents search-able. Under indexing each crawled pages are indexed for a particular term so that the server don't have to read the complete text of every document each time a search with particular keyword is made. For example the word "mobile" might occur in documents 1,3,5,7 and the word "Seo" might occur in documents 2,4,6,8. As soon as an index is build the next procedure is to rank the document in terms of relevancy.

Thus by the time Google will be ready to provide the results, for these they have to undertake below two activities:

1) Google server will try to find the set of pages that contain the user's query somewhere
2) Rank the matching pages in order of relevance.

Let make me more clear the above activity with an example of "Mobile" and "SEO". If any one makes the search by term “Mobile SEO” than the result will be as follows:


From the above table we can get that the term mobile and seo appear in 2 document(i.e. in 3 and 4).The list of documents that contain a word is called a "posting list", and looking for documents with both words is called "intersecting a posting list." So both these document will appear ahead of other document which contains only one word and there even exist competition between those two words. The one which seems more relevant will be presented as a top result. For these the Google use the Page Rank technology.We will learn more about Page Rank in the next coming post.

Read the rest of this entry »

Posted in Crawling , Google Page Rank , Indexing , intersecting a posting list , posting list