Competitor Analysis, a best way to start seo campaign

When planning a marketing strategy for your website it is essential to carry out initial competitor analysis. As it is handy to conduct research while doing any type of offline promotion, similarly it is must to conduct primary research into your competitor's offering to understand what you are competing against.  Now the question arise how do I know who is my competitor? Though in first instance it seems a simple question but these is one on which your entire strategy depends. First of all you can find the site of your well known competitor whom you know personally or who is your off line competitor just by typing their firm name into the search fields of the Search engines.

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Posted in Competitor Analysis , keyword density , Keyword Research , Online Strategy

Viral Marketing: A use of Social networks to increase brand awareness

A viral marketing also known as a “word of mouth marketing”, is not any new form of marketing but it is very similar marketing tactics used to reach out to masses during the ancient times. In fact each of you might have played the role of viral marketer, quite a lot of times in your life. Hope many of you has suggested your friends or relative, to go for a particular movie or to eat at particular restaurant or garment shop; you are getting involved in viral marketing. It is said about the viral marketing that in this form of marketing the product finds their end users by themselves as in other form of marketing we have to identify the possible users and reach out to them. 

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Posted in brand awareness , social networks , Viral marketing

Integrating Website with Google Webmaster Tool

Integrating website with Google analytics is useful to measure the performance of the site in various search engines. It will keep record of various organic visits from different search engines such as Google, yahoo, bing and so on. It not only records the organic search results but also provides you with the useful information of visits from Referring sites and direct visits. Thus by integrating with Google analytics you can track the performance of the site but here you are missing with some trick. Google analytic can fetch you with the information of the site but they don’t provide any type of suggestion, so in order to facilitate you to get maximum from your site Google has provided you with the tool which is known as Google webmaster tool. Here you will get various details of your site and way to improve the overall performance of it. You can submit your sitemap to Google by using Google webmaster tool and can even check the access of Google spider to your site.

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Posted in Google webmaster tool , Identify Malware , Sitemap submission

What is meant by Alt Tag and how to benefit from it?

Alt Tag is the alternative attribute used to provide description about the image. For example If there is an image of cat playing with a ball in a web page , the search engine are unable to cache images so in order to guide them we can provide a description in alt tag such as a white cat is playing with a woolen ball this can help the search engine to visualize the situation and they carry on the process of indexing keeping the same things into consideration. To put it more precisely it will be as

img src="images/cat.jpg" alt="A white cat is playing with a woolen ball" title="A white Cat"

It plays a viral role in SEO for websites.

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Posted in Alt tag , benefit of alt tag , Google Image Search