Monday, October 31, 2011

Generating traffic through Apsense – A Business Social Networking Website

Apsense It seems that SEO or Internet Marketing is all about generating traffic for the website, though the quality and conversion seems to be of prime importance for some of business. Traffic in terms of real visitors is what each business should look for. It was the time when marketers use to rely on Search Engines and was only the mode to generate traffic for the website. But now after the development of networking websites such as Face book and micro blogging sites as Twitter, we don’t have to rely only on search engines. In fact all these platforms have tendency to provide you with enough of traffic as your end users have started to revolve around such networking websites. Today we are going to talk about once such Business networking website which will help you to generate traffic along with some strong Do follow back links for the website.

Apsense is one such business networking website where you can market your product, Service or business for free of cost. I have used number of platform but among all It seem working, so now I am going to share these with you. There are number of ways through which you can see things working in apsense.

1) You can write an article about your niche and add back links to your website or page of your promotion. You will receive do follow back links from this website.

2) Setup your business center in Apsense and by linking over there you can divert traffic to your website

3) You can even create campaigns like paid to view, paid to add comments, and in case share content in your blog site as a guest bloggers and much more.

4) Apart from these you can add members and interact with them as other networking websites provide.

5) Even Apsense has some of useful tools and add-ons for promotion some of them are Apsense.ME Live Stream – similar to twitter and other micro blogging sites – Helps to share short messages.

Apsense Traffix – A free traffic exchange system for generating traffic to your products and services

Apsense URL Shortner – Shorten your URL’s

Team Promote – Innovative service for creating advertising campaigns by proven marketers

In apsense you can initiate marketing campaign in two forms one either you have to collect points by allotting your time daily in terms of completing campaign prepared by others to later use those point to undertake campaign for yourself or have to purchase those point and directly you can use those point for your campaign. Just try this platform and you will be surprised to see the results.

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Friday, October 28, 2011

Link Building Guide through Forum Posting

Forum Posting Link building is considered to be as a base of Optimization process and when it comes to do follow links even Google considers such inbound links as a vote to a website. Such back links can help you to increase the page rank of the website and by the time improve creditability of the website from Google point of view. Hope each SEO and Online marketers are well aware about the fact so they are looking for varied ways to generate do follow back links for the website or any particular web page. Though it was a time when do follow links was easily available by placing links in any of the website, but this has induced spamming activity and Google had to roll out No follow attribute to get rid of link spamming. So now if you are able to place a link in a website but such links are no follow than Google will not consider it provided if such link are from high Page rank and niche website.

You can hardly come across with a website providing do follow back links and that too free of cost. Forum or open boards are one such place where you can generate some decent number of do follow back links for the website. But all such forums do not provide do follow back links; here you have to make research and find the forums providing do follow back links. Now many of you might be well aware about forum posting and some may not have come across with, such folk may be confused how to generate back links from Forum posting. Forum are the board where discussion about any particular topic or category is going on, there all those topics are divided and organized into different category such as Search engine optimization, Google, Yahoo, Paid advertising, Bing and so on. If you have any query about optimization process then you can very well raise a question by creating a new thread in Search Engine optimization Category. Here each section has a moderator who keeps track on the activity of the member; if any such raised questions remained unsolved they make sure to reply the same. So this way conversation goes on. Once after becoming registered member of the forum you have to build reputation and have some decent number of post, it is than you can gain an option to display your link as a signature at the end of your each post. You can update your signature from Control panel of your profile.

Some forums may have placed some condition for displaying links as a signature such as Digital point requires you to post at least 10 posts and wait for 7 days, similarly SEO Chat requires you to post at least 30 posts and has to wait for 30 days as a member for being able to display link as a signature whereas some forums may allow you to display link as a signature from very first post in a board such as allcoolforum. So it depends on you to select the forum and work accordingly. The number of post and time period to display signature is only a step to discourage link spam. Hope this guide will help you to generate some decent number of do follow links from Forums.


Friday, October 21, 2011

How to make most out of Free CMS Software?

images It was a time when a CMS software cost several thousands of dollar. So it seems huge initial investment for small business and even in case vendors try to charge monthly or yearly maintenance fees for the use of their CMS Software, it was this small business find it hard to make most out of it. So all those business try to stick to static web pages and avoid using costly CMS for their business sites.

But now the time has changed. The open source community has progressed to such an advanced stage that you no longer have to pay a single cent for the use of such software. So hope now you are looking for such Open source CMS to make most out of it, after all it is totally free, Right ? No Problem. All such Open source CMS software is available with detailed instruction of installation. You can even find readymade solution for your trouble shooting problem at the time of Installation. All such community has progressed to such an extent that now you can find solution to each and every problem in any of community forums or chat rooms.

Step 1: Choose cPANEL hosting. - I highly recommend choosing Linux hosting with cPANEL control panel because you can install all kinds of software easily. Just choose your desired software (e.g. WordPress, Joomla, Mambo or Phpnuke) and then click "install". The installation wizard will guide you through the entire process. It's painless, and it's fast and error free.

Step 2: Choose a software that you are comfortable with. - You don't have to know the technical aspects of the software. But you do need to know how to operate the software. Most CMS comes with intuitive admin control panel. You can configure the entire site (e.g. install themes and plugins) from within the admin control panel. WordPress is so advanced that you don't even have to download additional plugins or themes to your local computer. You can install the add-ons directly on your website.

Step 3: Login and configure your website. - There are many settings you can configure, depending on the CMS you are using. The most important thing is to ensure that your site is search engine friendly. For example, you can install a plugin known as "SEO Platinum" and that helps to keep web pages search engine friendly. You want the site to be search friendly because the web pages tend to rank better when they are search optimized. That means free traffic for your site! The thought of being able to acquire new customers without having to pay a single cent sounds exciting.

Step 4: Learn simple HTML.

Without a CMS, you are highly dependent on your webmaster if you want to make changes. What if your webmaster charges a fee every time you want to make some simple changes? The minor changes can add up to quite a substantial expense. To avoid having to pay through your nose, pick up some simple HTML. At the very least, learn how to format texts and create text links. You don't have to become an expert programmer. But being HTML savvy allows you to update your own sites quickly. Hope this article will help many of you to make most out of this entire open source software. In the next coming post we will be looking how to install the wordpress or pligg software as a platform.


Tuesday, October 18, 2011

How Do I Implement a 301 Redirect under various platform ?

 

  • .htaccess redirect
  • PHP redirect
  • ASP redirect
  • ASP .NET redirect
  • Windows redirect (IIS)
  • web.config redirects
  • ColdFusion redirect
  • Canonical redirect in .htaccess
  • Canonical redirect in IIS 7

 

301redirect is considered to be one of the best and most importantly search engine friendly way to redirect any particular web page. In a situation if you have changed the domain name of your website or may have changed the file names of a web page, then at that time it is necessary for you to enable those visitors to access a newly created URL or domain name, even the search engine spiders should be directed to newly created location which can be made possible through 301 Redirect. Even some of you may be concern about its ranking factor but don’t worry 301 redirect take care of all those stuff so is, it is considered to be most search engine friendly method of redirection. The code “301” is interpreted as a “moved permanently”.

Let us learn how to carry on redirection under various platform :

.htaccess 301 Redirect

Normally when you are using Linux based hosting server than you may very well aware of .htaccess file, Incase If the .htaccess file does not exist, create a new file with no trailing extension after the ".htaccess" using a plain text editor (Remember to put the period at the beginning of the file name!). For a Mac, we recommend BBEdit; for Windows, TextPad. Upload it to the root directory of your old web site. Usually that's in /public_html or /www on your server. *Note: your web server must be a Linux system and have Apache mod_rewrite module enabled.

Add the following to your .htaccess file:

Options +FollowSymLinks

RewriteEngine on

RewriteRule (.*) http://www.new-site.com/$1 [R=301,L]

If you decide to change filenames of individual pages of your site, you can redirect the old URLs to the new URLs by using the following line as an example:

redirect 301 /old_page.html http://www.yourdomain.com/abc/new_page.html

PHP Redirect:

<?

Header( "HTTP/1.1 301 Moved Permanently" );

Header( "Location: http://www.new-domain.com" );

?>

In ASP:

Open the old web page and replace all its content with the following code, replacing "www.new-location.com" with the file name of the new page.

<%@ Language=VBScript %>

<%

Response.Status="301 Moved Permanently"

Response.AddHeader "Location", "http://www.new-location.com"

%>

In ASP .NET:

<script runat="server">

private void Page_Load(object sender, System.EventArgs e)

{

Response.Status = "301 Moved Permanently";

Response.AddHeader("Location","http://www.new-location.com");

}

</script>

In IIS (on a Windows server):

1. In internet services manager, right click on the file or folder you wish to redirect.

2. Select "a redirection to a URL".

3. Enter the redirection page.

4. Check "The exact url entered above", and the "A permanent redirection for this resource".

5. Click "Apply".

web.config 301 redirect

The first example will redirect single pages to a new location. For example, important pages of your site have .htm extensions and you want the new location to be its own directory (IE. http://domain.com/services.htm will change to http://domain.com/services/).

1. Open web.config in the directory where the old pages reside

2. Then add code for the old location path and new destination as follows:

<configuration>

<location path="services.htm">

<system.webServer>

<httpRedirect enabled="true" destination="http://domain.com/services" httpResponseStatus="Permanent" />

</system.webServer>

</location>

<location path="products.htm">

<system.webServer>

<httpRedirect enabled="true" destination="http://domain.com/products" httpResponseStatus="Permanent" />

</system.webServer>

</location>

</configuration>

 

You may add as many location paths as necessary.

The second example will redirect an entire directory to a new location. For example, if you want http://domain.com/olddir/ redirected to http://domain.com/newdir/ open web.config in /olddir and add the following line of code within the <system.webServer> section:

<httpRedirect enabled="true" destination="http://domain.com/newdir" httpResponseStatus="Permanent" />

In ColdFusion:

 

Add the following to the ColdFusion page:

<.cfheader statuscode="301" statustext="Moved permanently">

<.cfheader name="Location" value="http://www.new-site.com">

 

Canonical Issues - Redirecting non-www to www:

 

Some webmasters prefer to redirect domain.com to www.domain.com for search engine optimization purposes. The thought is that some incoming links point to their non-www domain and some point to the www domain. So if the domains are consolidated, incoming links are as well. Webmasters who use this redirect usually see instances of search engine rankings with and without the www in their listings and want to consolidate their efforts.

Canonical Redirect using .htaccess

Add the following four lines to your .htaccess file, replacing 'domain.com' with your site's domain. Remember, you need to be hosted on a Linux server with the Apache Mod-rewrite module enabled.

Options +FollowSymlinks

RewriteEngine on

rewritecond %{http_host} ^domain.com [nc]

rewriterule ^(.*)$ http://www.domain.com/$1 [r=301,nc]

Canonical Redirect using IIS 7.0

For this to work, you need to download and enable the URL Rewrite module for IIS 7. Then the following code is used in the ASP.NET web.config file:

<configuration>

<system.webServer>

<rewrite>

<rules>

<rule name="Redirect to WWW" stopProcessing="true">

<match url=".*" />

<conditions>

<add input="{HTTP_HOST}" pattern="^domain.com$" />

</conditions>

<action type="Redirect" url="http://www.domain.com/{R:0}"

redirectType="Permanent" />

</rule>

</rules>

</rewrite>

</system.webServer>

</configuration>

Hope these can help you to carry on the 301 redirection process as an ease.


Thursday, October 13, 2011

What is Redirection in SEO and Types of them?

301 Redirection Redirection particularly involves either redirection of a web page or entire website to a new location. Normally redirection is required when any such web page is modified in terms of keyword in URL to make it more SEO friendly, at such time a situation may arise where those URL has been used in multiple locations for internal linking in the website and even used earlier for promotion purpose. Looking to this, it is not wise to just change the name of any particular web page only for the sake of targeted keywords and benefit of keyword in URL. If any such web page name is changed without considering the campaign undertaken earlier for the promotion of those links than all those efforts will be put to vain as once the web page name is changed URL which was earlier used for promotion may reply Not Found 404 error as it was renamed with a new page name. So loss of traffic along with broken link problem may arrive, here comes the redirection in to action.

If you don’t want to lose such traffic and even want to escape from the problem of broken link you may very well make use of Redirection. Yes just by updating a JavaScript you can redirect those traffic to a new location. Such script can be used when you want to redirect a single html web page to another newly modified location of the same web page.

Place the following HTML redirect code between the head tag of a web page (right below the starting of head tag is recommended)

<meta HTTP-EQUIV="REFRESH" content="0; url=http://www.yourdomain.com/index.html">

This redirection script can be used if you have got a static web page to be redirected to another static web page. There may be situation where you have to handle redirection in case of dynamic web page and even in different environment such as in case of Linux  hosting server you have to consider htaccess file for redirection and when it comes to Window hosting sever you may very well consider web.config file and even looking to the purpose we can divide entire process of redirection to two mode

1) 301 Redirection (Which is considered as a permanent Redirection)

2) 302 Redirection (Which is considered as a temporary redirection)

We will be learning more about redirection and how it affects the SEO process. Apart from them even a particular domain can be redirected to entire new domain, we are to consider all such possibilities in next coming post. Thank you very much for the precious time spends by you!


Saturday, October 8, 2011

All about SEO and Google as a Search Engine


SEO or Search Engine optimization is done to increase the visibility of the website in Search Engines. It was earlier when just by adopting one or another tweaks we can procure top most position in Google and Major Search Engines, Looking to these many myths have developed that SEO nowadays has become too complicated and tough to achieve results. But I will say no not at all, SEO is always the same but yes the way we do SEO; the way we look to Search Engines for results has changed. In fact online competitor for any particular keyword has increased tremendously. Customers on one hand want to explore the power of internet to make purchase of product or service online from the comfort of their home and on the other hand business want to explore those online business opportunity which seems increasing day by day !

In this race, now each search engines want to become most prominent brand for their end users by providing any visitors with best possible results for which they are looking for. It is these which make the Search engines to adopt a strategy which helps to display them the best possible result for the query. Let’s talk with one such Major Search Engine which has evolved as a most prominent brand for their technology, there way of providing the search results and they are no one else than the Big ‘G ‘- Google. They has adopted numerous technologies in order to increase the end user experience, they have not limited themselves to Organic search but they provide entire range of service they have got varied range of search engines specific for each niche such as Video search engine, blog search engine, product search engine, News search engine, Images search engine, Maps and it will go on and on..... This is the specific reason why Google seems to be preferred by Most of end users.  It is these which have made them a prominent and most adopted brand by their end users.


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