After Real time search its now time for real time tracking

It seems that Google has decided not to leave a stone unturned for providing value to the end users before the holiday arrives. After a major change adopted by Google Search Team, today even the web analytics team declared that they are now soon going to activate new version of Google Analytics. These new analytics interface with be available with some extra added features, which will increase the accuracy of overall tracking process.

The most important part of this new interface is that it will be providing analytics details on Real Time. Yes now you can watch what’s happening on your site – right now! All these reports are updated continuously and each individual page views is reported within second after they occurs. Till date we were able to find real time data through blogger platform but now you are going to get all at one platform, Google Analytics platform.

Apart from real time tracking you can even take benefit of multi channel funnels, you can track the channel of your customers for the last 30 days and find the most preferred channel which ends in more conversion or purchase. Here you can find channel path of clicks, from paid, organic searches, affiliates, social network and display ads and accordingly decide which channel proves more effective.

Mobile marketing seems to be an emerging trend, looking to this Google has even integrated mobile reporting platform, where you can track how your mobile users interact with your website, which mobile device end users use to interact with you and accordingly you can optimize your website for that particular mobile device and can even investigate why end users don’t use other mobile platforms.

If you are learning about Google analytics you may also be interested in how to integrate website with Google analytics

If you are looking to learn How to start a blog to make money online just go through this blog

We are also looking for Guest blogger for this money making blog, if you are interested in getting exposure and want to earn some do follow back links to your website. Submit your article at pathofseo@gmail.com. Duplicate content will not be tolerated.

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Posted in multi channel funnels , New version of Google Analytics , Real time Tracking

The Secret of Success in SEO for coming year is to be Social

Social sites in Google Ranking

Well, we have recently got a big updates in terms of Google algorithm, real time search and Google’s policy of making the search secured for those Gmail login users. It seems that nearly 35% of entire web search is going to be effected by this change. Now we should try to concentrate more on quality rather than quantity which seems to be of prime focus in early days. Matt cut in an exclusive interview with webmaster central has made it clear that now Social Media is going to play a huge role in entire process of optimization. Google bots will make sure to crawl all those links from Face book and twitter resulting into allocation of page rank to all such profile page and lot more.

So now be ready to avail social juice from all such Social networking website, here the quality of links will matter and even the reputation of particular profile will be counted off. So if you want to get social juice through twitter get your tweet retweeted by any of authoritative person. The page rank of profile where your link is matters. So make sure to share your links with your friends or network who seems to have a good page rank in his or her profile and make most out of Social Juice.

Want to know more about it, want to learn how those each social signal effects the entire process of optimization just go through this informative article post by Danny Sullivan

What Social Signals do Google & Bing Really Count ?

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Posted in Facebook search , seo secret 2011 , Social search , twitter search

Think Ahead with Google Think Insights – Learn about Consumer trends and do Industry research

Though on one hand webmasters throughout the world feel little disappointed with Google’s policy of making the search secured for all those Gmail Login users, in terms of valuable data loss from Analytics tool. On other hand there seems some good news for the folk as Think insights with Google is out of beta version and it has started gathering valuable information from around the web, whether you are looking for Latest insights, interested to see the facts and stats or want to prepare a strategy keeping those valuable information as a base, all these becomes possible at Think insights.

The best part of this tool is, it provides you valuable information about the web all in real time, so now you don’t have to wait for days or months to collect information and when you seem to apply those strategies the trend might have changed. But now with the launch of Think Insights with Google you don’t have to suffer that lose and can make most out of the web.

What you are going to get through Think Ahead with Google

1) You can find the facts and stats in accordance with your specific industry, those valuable data is divided among some of these common platforms

Automotive

Business to Business

Consumer Packaged Goods

Financial Services

Media and Entertainment

Restaurants

Retail

Technology

Travel

2) Find all those information in accordance with the Media Platforms such as Cross Media, Display, Mobile, Search, Social and Videos

3) Even you can find information in terms of your Audience i.e. age, gender and lot more

4) Apart from these the most important part of this section is that you can even find information in accordance with your marketing objectives such as Drive innovation, drive online conversion, engage your audience, increase offline sales, launch new product, measure and analyze, Optimize media mix, reach target customers and last but not least understand consumer behaviour

Real Time Information about the Web

This section of Think ahead provides you with valuable information about your end users and that too in real time; here you can find answers of your vital question which will help you to prepare a strong marketing strategy.

1) What are people looking for?

2) How are people searching?

3) Where are people clicking?

4) What are people saying?

5) What are people watching?

So looking to all these it seems that Think Insight is a one stop shop for all your consumer trends, marketing insights and industry research.

Technorati Tags: Google Think Insights

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Posted in consumer trends , Google Think Insights , Industry research , real time information

Time to use XML Schema – Helps search engines to better crawl the Web Pages

Today, we are going to talk about an Interesting Mark-up Language i.e. XML Schema – An advanced mode of describing an XML document containing data and other elements in order to facilitate search engines to better crawl the web pages. It normally contains the elements, data type, attributes, constraints and much more. It was earlier in 2009 when Google first started to show the rich snippet in search results which was enhanced by structured mark-up Language, Schema is similar mark-up language which will help the search engines better crawl the web pages, so is to better display them in search results. The most important thing about Schema is that it is adopted by all major search engines such as Google, Yahoo and Bing and even there is a huge possibility of other search engine will join the race in a near future.

Google though use to support three different standards for structured data mark-up basically microdata, microformats, and RDFa, but here Schema is based on Microdata. Well, hope now you will be interested to learn what this Microdata is, than in a simple language it is an attempt to interpret HTML elements with machine readable tags. Its basic purpose is to help technologies such as search engines, web crawlers to better understand what information is contained in a web page. Let us check some of attributes of microdata.

Itemscope : It creates the item and specifies particular elements contains information about it

Itemtype: It contains the URL of an Item

Itemid: Creates an unique identity number of an Item

Itemprop: All other important properties of an Item can be described through this tag

Newbie’s may find it difficult to understand it, so let us discuss it with an example. Hope many of you might be familiar with HTML tags and its functionality. Normally html tag instructs web browser how to display particular information included in the tag.

For example: <h1>Avatar</h1> - this tag instructs browser to display the text string “Avatar” in a heading 1 format. However, the HTML tag doesn't give any additional information about what that text string means—"Avatar" could refer to the hugely successful 3D movie, or it could refer to a type of profile picture—and this can make it more difficult for search engines to intelligently display relevant content to a user.

The use of XML schema will bring solution to all these question and helps search engines to better crawl webpages.

Technorati Tags: Beneift of XML Schema

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Posted in Mark-up language , Microdata markup langauge , XML Schema

Google to encrypt web search with SSL for Gmail login users

It has been day passed we have talked about the Caffeine web indexing system, today we are going to look a major change adopted by Google looking to the security and privacy of the end users. Google has started to redirect those Gmail Login users to their new platform i.e. encrypted platform, yes if you are login in your Gmail account and are searching for keyword positioning of your client website you may found yourself in an encrypted format of Google search. I.e. you will be redirected to https://www.google.com.

So now you might be wondering how this is going to effect the Search Engine optimization than make sure you are going to lose valuable information about your end users activity. Earlier this when a end users arrives in your website through Google search from Non encrypted format which we are used to till date, than you can very well collect all those information about visitors such as time when he arrived, date, IP address, Landing page, geographical location, browser used and even an operating system. All this information helped the webmaster to collect valuable information about their end users and even results into Internet Marketing strategy and so on. On base of such information one can start concentrating on particular keyword which seems to be paying more in terms of visitors. But now after the launch of encrypted web search you are going to lose all those valuable information which once upon a time helps you to prepare a successful SEO strategy.

Though all such valuable information will not be available any more for searches arrived from Gmail login users but Google will still show limited information about the referral traffic in their webmaster tool known as Google Webmaster tool. Interestingly Google has also announced that they are not going to hold information for advertisers from Google ad words, as they can continue to get all those valuable information for effectiveness of their campaign. So now those entire internet marketers along with webmaster are going to lose some valuable information from Google organic search results about their industry as currently those Gmail login users data may be lost and this data loss with continue to increase as the increase in number of Gmail users.

What I have seen in this Change?

According to me this seems to be a smart move by Google as before this though I have found for example 20 visits from any particular keyword but none of them get converted, I use to think about it why visitors from such keywords has not fetched me business. At same time after research I got to a conclusion that those visitors may be a probable internet marketer or may be a webmaster. So I have been working for a wrong keyword till date. My end users in terms of probable customers try to find the services or products with some other keywords. So till date data collected by Google webmaster and analytics has not provided exact scenario of my website but now it seems that my webmaster may reveal accurate information as traffic details from such Gmail Login users are not to be collected by webmaster and If I am not wrong all those tech guys i.e. Internet marketers and even the webmaster may use Gmail account more than the real visitors who has come to find a service or a product. So information about such real visitors may be reflected through my web analytics and web master account. Though there might be an exception but at the end I will conclude the talk with a proverb that “Every coin has two End”.

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Posted in Gmail login users , Google encrypted search

Google’s recent Algorithmic change to effect 35 percent of Search result on web

Google today announced a major change in their ranking algorithm that might impacts around 35 percent of Searches around the world. This is meant to provide the end users with up-to-date and most relevant results for which they are looking for. Normally for this they were working with a caffeine web indexing system which seems to be completed successfully last year. This system is meant to crawl and index the web for fresh content as quickly as possible. Based on this caffeine web indexing system Google is to bring major improvement in their ranking algorithm.

Something about Caffeine Web Indexing System:

This system lets Google index web pages on an enormous scale. It processes hundreds of thousands of pages in parallel with in seconds. As per Google “It takes nearly 100 million gigabytes of storage in one database and adds new information at a speed of hundreds of thousands of gigabytes per day”. With Caffeine Web indexing system end users can find fresh information than ever before, irrespective of when or where they were published.

Further when it comes to freshness of topic, each and every query has different level of requirement looking to it these algorithmic improvement is designed in such a manner that it can easily understand how to differentiate between such kinds of searches and the level of freshness the end users is looking for.

So now with this newly added algorithmic change you can find the most recent events or hot topics that begin trending on the web or can get updated with latest information about regularly recurring events. These changes is definitely going to help the web marketers around the world to make most out of online trending events and can benefit from them by finding exactly what the end users are looking for.

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Posted in Caffeine Web indexing , Google Algorithm change , Google New algorithm 2011

Social Marker and Social List help to speed up your process of Social Bookmarking.

 

Social Marker seems to be a one of the most powerful tool for web marketer as it aids in the process of submitting websites, web pages or a blog site to social bookmarking and social news sites such as propeller, digg, delicious, connotea and so on, whereas social list seems to be a website providing similar service but have more social bookmarking sites in their portfolio. Though many consider such sites as a automated software but never mind they only helps to reduce the time period between login and clicks, so all such submission may have similar effect to one done manually. You can allot your valuable time for keyword research in terms of keywords to be used in tag and for writing attractive description. The most important part of these tools is that they are totally free. So what are you waiting for use Social marker and make most out of them.

Technorati Tags: How to increase traffic to a website

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Posted in Increase traffic , Social bookmarking , Social list , Social Marker

Google may perform post requests method of Crawling for better search results

Today it was declared in Google Official Blog that they have now started to crawl the forms. As looking to the rising trend of JavaScript and other Ajax in web, it seems there was a need of such a technology which better helps to crawl all those stuff. As per Google, earlier these there were a case where either the entire content or due to some lacking information which was unable to be retrieved from Post looks completely broken. But now it seems Google can better crawl a page with JavaScript and can even present them to the end users in better way.

Even they have made sure to provide an advice to use GET method for fetching resources from the server, as this method is considered preferred method by Google Crawler. In major cases Google crawler use to stick to GET method for fetching resources, but now looking to technology used on the web and in order to retrieve more information about the page, Google bot may now perform POST requests where they believe it’s necessary.

Examples of Googlebot’s POST requests:

Crawling a page through a POST redirect

<html>
  <body onload="document.inquiry.submit();">
    <form name="inquiry" action="request.php" method="post">
      <input type="hidden" name="bar" value="456"/>
    </form>
  </body>
</html>

What is meant by GET method of fetching Resources?

It is considered to be one of the easiest http methods of fetching data from the server, if the resources is available at the location looked for, it will be given back to the user on their browser. In case if no such data is found, a 404 error will be shown. Though there are many defects of using GET method of fetching resources and it is considered as an unsecure method.

1) The total amount of characters that can be fetched through this mode is very much limited

2) The Data send through this method gets appended to the URL, so other users can easily see the data transmitted

What is meant by POST method of fetching Resources ?

This method is considered to be more powerful than the GET method of fetching resources, by this method data can be send as well as requested from the server. Normally such mode is used when we have to send huge data to the server, such as an inquiry form may be send through this mode.

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Posted in Crawling and Indexing

Learn SEO Best practises by Google Engineer Matt Cutts

Google Engineer Matt Cutts while speaking with one of news channel makes sure to clear some of doubts which seems to create misconception among the folk. Such as whether Meta keywords make any sense, what about getting site links in Google. Whether Google charges for these, Joining Google paid program i.e. PPC advertising may help to perform better in organic search results and much more. Find him speaking live

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Posted in Best SEO practise by Matt Cutts